Background: FairMoney, a leading financial services provider in Nigeria, identified a critical opportunity to disrupt the Point of Sale (POS) ecosystem by creating two brand-new software interfaces for its POS devices: the Mini POS and the Full POS. These designs were developed to introduce more affordable, faster, and user-friendly solutions compared to traditional devices offered by competitors. The project aimed to enhance accessibility for small businesses while supporting operational scalability.
Outcome: These designs enabled FairMoney to expand its active POS terminals from 20,000 to over 43,000, doubling the monthly transaction volume within three months of shipping. This case study details the user-centric design process and the impactful solutions delivered to penetrate the market successfully
The traditional POS market in Nigeria faced significant pain points:
"How can we introduce intuitive, market-tailored POS software systems that are accessible, fast, and scalable to empower Nigerian businesses?"
The goal was to offer solutions tailored for affordability, speed, and user-friendliness, ensuring business owners could adopt and maximize the technology with ease.
Designing software for small screens presented unique challenges that required creative solutions:
Small screens limit the amount of text that can be displayed. Ensuring legibility for users with varying eyesight required:
POS devices often feature lower-quality displays compared to smartphones, and many are used in challenging environments, such as under direct sunlight.
With limited space, prioritizing information and actions became critical:
POS devices often lack the advanced graphical capabilities of modern smartphones, limiting design options:
POS devices are frequently used in noisy, fast-paced environments where distractions are common:
These challenges shaped the design process, emphasizing clarity, adaptability, and performance, ensuring the POS software met the demands of diverse business environments.
I collaborated with various stakeholders, including:
Benchmarked FairMoney’s offering against global and local competitors:
Persona 1: Mary, a boutique owner, prioritizes seamless payment handling during peak hours.
Persona 2: Ahmed, a mini-mart manager, needs comprehensive transaction histories and efficient error resolution tools.
I developed entirely new user flows for the POS devices, ensuring:
Prototypes were created to validate concepts:
Extensive testing was conducted with 15 business owners:
“FairMoney’s POS devices transformed my business operations. Transactions are faster, and navigating the interface is effortless.” – Mary, boutique owner.
Tailored Solutions Win: Designing for local contexts ensured high adoption rates.
Iterative Design: Regular testing refined the interfaces to address real user challenges.
Collaboration is Key: Close teamwork with engineers was essential to delivering robust, user-centric solutions.
FairMoney’s fresh approach to POS software design has reshaped the fintech landscape. By offering intuitive, scalable, and affordable solutions, we empowered business owners and achieved significant market penetration.
Next Steps: Expanding the analytics capabilities of the Full POS and integrating predictive tools for smarter business insights.